Expanded NBC Sports Programming With Super Boat International

Super Boat International along with STIHL (producer of the number one selling brand of chainsaws and a full line of outdoor power tools) and JM Associates is proud to announce 3 hours of programming will be packaged for NBC Sports to air early 2016.

Coming on the heels of a successful one-hour show highlighting the 34th annual Key West World Championships, this year’s event will be expanded to 3 hours of programming based around the World Championships in Key West, Florida this November.

SBI – Key West Championship Slammer from JM Associates on Vimeo.

President of Super Boat International (SBI) comments, “We are very fortunate to have a great partnership with STIHL and JM. The show they produced this past February was fantastic. We are really looking forward to the expanded multi-hour show and we know our fans will be very excited.”

“We are excited to return as the presenting sponsor of this expanded coverage of what is arguably one of the most exciting extreme sports today.  At STIHL we know a little about power and performance, and we are sure that millions of fans will enjoy everything this great event has to offer,” remarks Roger Phelps, Promotional Communications Manager, STIHL Inc.

“SBI has such a great following of fans in the offshore, performance boating and the marine industry and to be able to produce multiple hours of programming for NBC Sports from Key West this fall will be great,”  comments Mike McKinnis, VP – Executive Producer, JM Associates.   “The expanded programming will hopefully allow us to go in depth and showcase the teams and excitement of Superboat racing. The significant commitment that STIHL has made for a second year in a row, brings one of the most exciting extreme sports to the forefront of broadcast television sports seen in recent years.”

Airing late January and early February 2016, 3 1-hour shows will air on consecutive Sunday’s in early afternoon time-slots. Final details for dates and times will be available on superboat.com later this fall.

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